The super bowl is the biggest example of successful commercials, and the soundtrack or music in these commercials are so crucial for their success. Never the less branding process is a long slow process which you penetrate a market in a way that makes you memorable. One effective tool to brand yourself is using Jingles in your commercials or branding process, memorable jingles such as AIG Coca Cola and others helped them achieve the desire effect over their audience.
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